Behind the scenes at ads creative solutions with Kelly Scott
ads creative solutions was founded over 30 years ago. Today, ads creative solutions is headed up by Kelly Scott and Sally Jeanes and provides advertising, design and marketing solutions to over 120 clients.
As Managing Director of ads creative solutions what is your role within the business?
I have overall responsibility for managing relationships with our clients. I work with the Account Managers to develop marketing strategies for our clients, supporting them to identify new opportunities and ensure we deliver innovative, creative campaigns that meet our client’s needs. I also oversee the commercial development of the company, for example we have recently refreshed our own website to demonstrate how we work and showcase the marketing services we offer.
Why do you think ads creative solutions has been so enduring?
We have moved with the times, keeping up to date with the latest marketing developments, and more recently with the rapidly evolving digital landscape. For example, more and more people are engaging and interacting with online content and, it is predicted that video will account for 80% of global consumer traffic by 2020. We have two Civil Aviation Authority qualified drone operators that have the expertise to capture stunning video and photographs. We also have the know-how and equipment to provide our clients with 360° photography which is proving to be a great way to inspire audiences and influence buying decisions.
We pride ourselves on being friendly and approachable. I think that people sometimes feel that the support we can provide is out of reach for small or medium sized business. In reality, we help some businesses with fully integrated campaigns and others with just a one-off project. It is important to me that ads creative solutions approach every project with the same energy, embracing new ideas and creativity. We then apply our expertise to find effective marketing solutions and work to deliver added value to our clients.
What is a typical day for you?
I spend much of my time out of the office meeting clients. This might be an initial ‘immersion meeting’ where everyone involved in delivering the marketing strategy shares insight and knowledge to inform the marketing plan. We have a diverse range of clients in many industries such as building merchants, golf courses, charities, car dealerships, schools, law firms and retailers. It is important to spend time researching clients and the marketplace they operate in, so we understand their challenges and opportunities.
Time in the office is spent monitoring the delivery of clients’ marketing campaigns, responding to client requests and reviewing new briefs. I will meet with the account managers, graphic designers and digital manager to prioritize workload, share ideas, offer advice and discuss how work for each client is progressing.
What are the advantages of using an agency like yours?
We provide a depth of experience and expertise. Clients have access to all the marketing specialties. Having identified a bespoke combination of marketing channels, tailored to each client, our team of 12 marketing professionals draw from a toolbox of skills. We have the time to plan and run effective campaigns and flexibility to respond to client requests whatever they maybe, when they arise. We will always measure the success of each campaign to inform future decisions and to ensure we are providing clients with cost-effective solutions.