pay per click

Online tactics to get new clients knocking on your door

 

Pay Per Click (PPC)
In addition to having a website that is optimised through the use of SEO rich copywriting and web design tactics, it’s also a great idea to run some paid advertising or Pay Per Click (PPC) campaigns. Some organisations choose to run this activity themselves and others outsource. The pitfalls around managing PPC campaigns yourself are that you don’t have time to monitor and adjust your advertising spend, and you spend too much budget for little return.

There are agencies out there who can run ad-hoc PPC campaigns for you, yet by working with an agency such as ads we are able to integrate PPC with your other marketing campaigns. We will better understand your objectives and join all your campaign elements together for continuity of messaging and greater success. Talk to us about PPC and we will carry out:

Pay Per Click (PPC)
In addition to having a website that is optimised through the use of SEO rich copywriting and web design tactics, it’s also a great idea to run some paid advertising or Pay Per Click (PPC) campaigns. Some organisations choose to run this activity themselves and others outsource. The pitfalls around managing PPC campaigns yourself are that you don’t have time to monitor and adjust your advertising spend, and you spend too much budget for little return.

There are agencies out there who can run ad-hoc PPC campaigns for you, yet by working with an agency such as ads we are able to integrate PPC with your other marketing campaigns. We will better understand your objectives and join all your campaign elements together for continuity of messaging and greater success. Talk to us about PPC and we will carry out:

  • An audit and research
  • Brainstorming potential PPC ideas and campaigns
  • PPC campaign and advert creation
  • Testing and optimising adverts to make the most of your budget
  • Return on investment calculations

An audit and research

Brainstorming potential PPC ideas and campaigns

PPC campaign and advert creation

Testing and optimising adverts to make the most of your budget

Return on investment calculations

Remarketing
If you have ever visited a website and clicked away, only to be faced with an online advert for that same company, this is remarketing. It works by placing cookies on a visitor’s computer and adding that cookie ID to a remarketing list. You set the criteria – for example, a visitor to your website may have visited the Contact Us page but didn’t complete the enquiry form. They will then see your remarketing ad.

You need to make sure your remarketing ad is enticing enough to tempt visitors back to your website. You could even offer them a discount, a free guide or information about a new product they might be interested in.

Talk to us about remarketing best practice. We can set up and manage your campaigns, ensuring you see the biggest impact and an excellent return on your investment.

Remarketing
If you have ever visited a website and clicked away, only to be faced with an online advert for that same company, this is remarketing. It works by placing cookies on a visitor’s computer and adding that cookie ID to a remarketing list. You set the criteria – for example, a visitor to your website may have visited the Contact Us page but didn’t complete the enquiry form. They will then see your remarketing ad.

You need to make sure your remarketing ad is enticing enough to tempt visitors back to your website. You could even offer them a discount, a free guide or information about a new product they might be interested in.

Talk to us about remarketing best practice. We can set up and manage your campaigns, ensuring you see the biggest impact and an excellent return on your investment.

Email Marketing

Video Production

Social Media Management

Google Pay Per Click (PPC)

Email Marketing

Video Production

Social Media Management

Google Pay Per Click (PPC)

say hello

     

01993 885122 / sales@adsoxford.co.uk

The Planing Shed • Blenheim Palace Sawmills • Combe • Oxfordshire • OX29 8ET

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