abingdon beds & interiors

Oxfordshire’s leading independent bed specialist renowned for their quality products, great service, quick delivery and keen pricing.

our brief

Abingdon Beds & Interiors were looking to modernise their online presence with a strongly branded brochure-style website designed to assist customers with research, by showcasing their products and services. Specifically, to inspire customers to visit the showroom to try out beds and mattresses for themselves, and benefit from personalised, expert advice.

what we did

Working closely with the team at Abingdon Beds & Interiors, who had a clear picture of their customer profile, we completely redesigned the look and feel of the website, introducing new branding, logo and colours to establish a fresh image whilst reinforcing their heritage and trusted reputation. Behind the scenes we built the website from scratch, recommending the grouping of product information into dedicated pages to improve Search Engine Optimisation (SEO) and improve the user journey.

We restructured navigation throughout the site to guide users through each product range and services to find information quickly and easily.

We helped Abingdon Beds & Interiors to ensure the website was clearly focused on key messaging and invitations for customers to visit the store:

  • Free delivery
  • Free disposal of old beds and mattresses
  • 7-night sleep trial
  • Family run for over 30 years
  • Ask in store

results

visitors Jan '18 - June '19

average time spent on the website