at the farm

Surrounded by beautiful Oxfordshire countryside Fitness at the Farm finds fitness instructor and personal trainer, Leah Maclean (MSc), helping clients to get outside and enjoy healthy living.

our brief

Leah approached us to create a clean and simple website that differentiated her from other fitness and gym providers with less focus on body image (no mirrors on the farm!) and more focus on overall well-being and the benefits of exercising outside. The website needed to provide a simple customer journey with clear calls to action to book exercise classes, corporate away days and monthly cookery and nutrition evenings.

what we did

The design of the website was a first step in the development of the Fitness at the Farm brand. We set the tone to reflect Leah’s ethos, that health, fitness and nutrition are at the heart of everyone’s wellbeing. The site was designed to promote Leah’s unusual outdoor fitness classes and corporate away days where clients use ‘equipment’ that is completely natural or made from farm materials in beautiful, rural surroundings.

With a clear objective to make Leah and her client’s interactions easy and stress free we developed a site with the flexibility to grow with the business, the functionality to manage membership and to take on-going bookings and payments.


We delivered Leah’s new website on time and within budget. She was delighted.

“I love it SO much. The colours and the images are all so lovely and give off the exact ‘vibe’ I was after. Really excited to see the booking system up and running too. Thank you for being so punctual with it all. I’m so excited to finally have the kind of website I’ve dreamed of.”

Leah – Fitness at the Farm