bainton road nursery

Bainton Road Nursery provides high quality pre-school care and education for the children of students, academic and non-academic staff of St Johns College, Oxford and when places are available, to the wider University.

our brief

Following significant investment in a bespoke building, St Johns College approached us to create visual branding for their new Bainton Road Nursery provision and support the launch of the nursery for children of college fellows, students and staff.

what we did

Inspired by St Johns College Coat of Arms we designed a new, family-friendly logo for the nursery incorporating the colour red and the shield. Branding was designed to reflect the close affiliation to the college but equally, work independently to convey the inherent values associated with a nursery school.

We designed and developed the website to reaffirm the brand identity online. The new branding was rolled-out across signage, marketing collateral and stationery. The logo was added to staff workwear and a range of uniform and accessories from playsuits to wash bags. To support the opening of the nursery we designed and delivered a variety of promotional merchandise including mugs, pens and even bunting.


ads creative solutions creativity and proactive approach to launching the Bainton Road Nursery undoubtedly helped to fill our places.”

Marie Gaughan – Manager, Bainton Road Nursery