carpet options direct

Established over 30 years ago Carpet Options Witney is a traditional family run business, supplying carpets, rugs, flooring and beds to an extensive, loyal customer base.

our brief

To increase online engagement and compete with larger carpet brands in a competitive market Carpet Options wanted to update their existing ‘brochure-style’ website to Carpet Options Direct, a fully optimised e-commerce site.

what we did

The key requirement for the new website was to provide users with a platform to research Carpet Options’ extensive carpeting, flooring and bed ranges. The site needed to feature over 150 products supported by information, an image and prices. We developed a site-navigation plan to ensure all users followed a structured customer journey and made sure a potentially complex interface was made simple and user-friendly.

Having recently worked on a rebranding for Carpet Options the site was designed to reflect the modernised branding whilst still communicating their proud heritage and traditional values. We introduced technical solutions including; online estimate calculators, e-commerce website security, payment options, and an ordering and invoicing process.


Within 2 months of launching the e-commerce website, Carpet Options saw a significant improvement in engagement and performance.


time on site improvement


pages per visit increase


bounce rate reduction