Carpet Options is a traditional family-run business, supplying carpets, rugs, flooring and beds, that prides itself on the exceptional customer service that can only be provided by a genuine specialist.
Responding to a shift in the carpet and flooring retail landscape over recent years as larger chains, discounters and online providers enter the market, Carpet Options approached ads creative solutions to work on a complete rebrand to support the opening of a large new showroom and design studio.
what we did
The key objective for this project was to modernise and refresh Carpet Options branding whilst retaining the sense of the heritage that had successfully helped to build a loyal, regional customer base. To establish stronger visual impact using colour we created a new logo design introducing a strong blue and contemporary graphics.
Outdoor signage and the showroom environment featuring the new branding was so well received by customers Carpet Options extended the rebranding across all their marketing channels. We created a series of display advertisements, customer leaflets, a new website and further marketing material, successfully refreshing the Carpet Options brand to increase engagement their customer base and attract a new audience.
“When looking for a company to refresh our brand it was important we worked with someone with a real understanding of how to modernise a brand but still convey its heritage. We were delighted with how ads creative solutions responded to our brief. They came up with a logo that looked completely fresh but was still instantly recognisable as Carpet Options. They then translated the new design across external signage, showroom graphics, advertisements, other printed material and a new website. Customer feedback was very encouraging and there was a notable increase in footfall in our showroom. The ads creative solutions team were a pleasure to work with and they have helped move our business forward in a very positive direction.”
Daniel Sollis – Owner, Carpet Options