crendon timber engineering
A market leader in the design and supply of timber solutions to housebuilders, architects, specifiers and developers, Crendon Timber Engineering was acquired by new owners (an existing ads creative solutions client) in July 2018.
ads creative solutions was engaged to realign all branding and reinforce the synergy between the newly acquired Crendon Timber Engineering and existing companies within the group. At the same time, it was important to retain the strong reputation and brand heritage Crendon Timber Engineering had built up over the past half century.
what we did
We worked closely with the client to really understand how the new business would fit seamlessly into the group and enhance their customer proposition. We considered how the brand should look, feel and speak to the target audience and designed branding to reflect the overarching essence of the group whilst still conveying Crendon Timber Engineering’s individual values.
The key to the success of this project was adaptability. We needed to support the integration of Crendon Timber Engineering into the group as quickly and smoothly as possible. Once the brand identity had been established we worked to safeguard brand consistency across multiple marketing channels. Designing and developing a new website and intranet portal, promotional merchandise, extensive marketing print and social media campaigns that embodied the brand personality and promises.
“Kelly at ads creative solutions has provided me with marketing support for all my businesses for over ten years, most recently assisting us to rebrand and relaunch our Crendon Timber Engineering acquisition. Kelly has a great understanding of what we need, a practical approach and I have always felt in very safe hands. ads creative solutions are adaptable, accommodating, able to turn projects around speedily and I believe represent great value for money.”
Stephen Thompstone – CEO, Crendon Timber Engineering