Dream Doors are the UK’s leading ‘kitchen facelift experts’ offering fully fitted kitchens and made-to-measure replacement kitchen cupboard doors, supplied through a franchised network of 80 showrooms across the UK.
ads creative solutions were engaged to plan and deliver annual media campaigns for ten Dream Doors franchises including Basingstoke & Newbury, Bristol and Oxford.
what we did
We worked closely with each franchise to identify their target audience, providing advice on optimum spend and scheduling to meet sales objectives. Then propose tailored media campaigns encompassing a combination of formats to include magazine, newspaper and radio advertising.
Drawing on experience and established relationships with media suppliers, we select the best publications and secure the premium positions at competitive rates. The account manager will confirm a campaign schedule, and brief designers to create a series of branded advertisements to appeal to and persuade prospective Dream Door customers.
In 2018 Dream Doors, Oxford reported a media spend of £20K generated sales revenue of almost £180K.