Motorlux is one of South Oxfordshire and Newbury’s leading independent, family owned car dealer groups, representing two car manufacturers; Motorlux Ford and Motorlux Mazda.
With full ranges of new and used Ford and Mazda cars available to view and test drive, the Motorlux Group were looking to increase footfall to their two showrooms.
Specifically, to ensure that anyone in the area, who was actively considering purchasing a new car was made aware of the knowledge and expertise on hand at Motorlux and encouraged to visit the showroom.
what we did
We devised an integrated digital advertising plan to include Facebook advertising, Google Display Network campaigns and Pay Per Click (PPC). The digital platforms utilised and the messaging for each campaign was adjusted to reach very specific marketing goals;
- Increase awareness of the Motorlux Group as a long standing, trustworthy local dealer
- Target customers who have shown intent to buy
- Advertise to customers who have actively searched for specific key words
- Drive existing customers back for car servicing and repairs
Across campaigns running for 12 months, from March 2018 to March 2019, we achieved: