radley college

Radley College is one of the UK’s most prestigious independent boarding schools providing world-class education and facilities to boys aged between 11 – 18 years.

our brief

Radley offers funded places to talented boys who otherwise would be unable to afford the fees. The school approached us to run a digital marketing campaign to promote Radley’s Funded Places Scheme and attract prospective parents and their children to an Open Day.

what we did

We planned and managed a 10-month integrated social media campaign of static and video advertisements on Facebook and Instagram and a localised YouTube pre-roll advertisement, separately targeting students and parents by age, location and interests. Combining static feed, story advertisements (a combination of images) and video to inspire and engage the viewer and elicit a direct response.

the results

Over 10-months the integrated Facebook, Instagram and YouTube campaign produced fantastic results.

YouTube

views

minutes watched

average view duration

website visitors

Facebook and Instagram

impressions

unique views

bookings