radley college
Radley College is one of the UK’s most prestigious independent boarding schools providing world-class education and facilities to boys aged between 11 – 18 years.
our brief
Radley offers funded places to talented boys who otherwise would be unable to afford the fees. The school approached us to run a digital marketing campaign to promote Radley’s Funded Places Scheme and attract prospective parents and their children to an Open Day.
what we did
We planned and managed a 10-month integrated social media campaign of static and video advertisements on Facebook and Instagram and a localised YouTube pre-roll advertisement, separately targeting students and parents by age, location and interests. Combining static feed, story advertisements (a combination of images) and video to inspire and engage the viewer and elicit a direct response.
the results
Over 10-months the integrated Facebook, Instagram and YouTube campaign produced fantastic results.
YouTube
views
minutes watched
average view duration
website visitors
Facebook and Instagram