A leading supplier of solar powered garden lighting and decorative garden products, with a diverse international, trade customer base.
Smart Garden Products introduce a substantial new range of solar powered and decorative garden products each year. Recognising the benefit of investing in good design and quality print Smart Garden Products used ads creative solutions to create 3 versions (English, French and German) of a visually high-impact, tangible catalogue to showcase their new ranges.
what we did
The scope of this project increases each year, so the key challenge is to ensure that a trade catalogue containing over 800 products and corresponding information is planned to the last detail. We produced a work flow document at the start of the project to ensure the process ran smoothly and to time. It was vital that the catalogue is ‘clean’, logical and user-friendly whilst retaining the instantly recognisable Smart Garden brand colours, fonts and styling.
We introduced a solution to break up information by colour-code section. Using a colour band at the side as well at the top of a page allowed customers to find product categories easily. Images and information were laid out leaving enough ‘space’ to keep pages uncluttered and make it simple for customers to view products and find details. An additional challenge was to design and produce additional French and German language versions. To accommodate longer German words, it was necessary to rescale the pages and reduce the font size.
“Just to confirm that the catalogues have arrived, and they look great! The balance is on its way to Germany which is fantastic. Thank you so much for your help in reaching the deadline.”
Caroline Holford – Trade Marketing Manager, Smart Garden (2018)